BESPOKE CONCIERGE SERVICE
Tailored Specifically For You
Every property is different and every client has different needs. The selling process can be a bit overwhelming so the James In The City team created a Bespoke Concierge Service that is tailored specifically to you.
Often times sellers travel during the listing period, so your concierge package may include the lights and alarm being turned on and off every morning or night. Other homes have irreplaceable heirlooms displayed inside which may require James being present for every showing.
The Bespoke Concierge Service is unique to you and your home, and can be modified to suit your needs.
Additional marketing in the concierge program include:
HIGH RESOLUTION PHOTOGRAPHY
"Photography helps people to see" - Bernice Abbott
Today's home buyers begin their search online, so your photos need to not only capture them in 15 seconds, but entice them to book a showing.
The media company hired by James uses the latest high-tech cameras and lighting.
PRE-LIST INSPECTION
A pre-list inspection is performed prior to your home going live on the MLS for a variety of reasons.
The inspection gives prospective buyers transparency and allows them to make an informed decision when presenting an offer.
The pre-list inspection also helps position your home price wise.
STAGING
Did you know only 10% of buyers can walk into a home and picture themselves living there?
From a full stage job to a light fluff and everything in between, the in-house staging team will take your space and flow it for to appeal to the masses.
There is no additional cost to you (the seller) to stage your home.
TWILIGHT PHOTOGRAPHY
Some of the most beautiful photographs are taken at twilight.
The photo shoot begins 45 minutes prior to sunset and the photographer shoots for 30 minutes as the sun cascades over the property.
The results, breathtaking! From the drama in the clouds to the vibrancy of the sun, twilight photos are spectacular!
LIFESTYLE VIDEOS
The best way to showcase a homes personality is through a 60 second teaser video.
The videos are posted on social media the week prior to your listing being live on the MLS to create hype and excitement.
Each video is unique to the property at hand.
DIGITAL EXPOSURE
A full social media campaign will feature the property to James' 50,000+ followers.
A custom property website will be created, allowing your property to receive 24 hour internet exposure.
A custom email blast with link to the property will be sent to James' clientele.
A custom email blast with link to the property will be sent to a thousand local Realtors®.
High resolution photographs and a detailed description will be uploaded on the Toronto Real Estate Board.
LOCAL EXPOSURE
A custom, full colour property brochure will be created and left in the property for potential buyers.
Full colour "Just Listed" cards will be mailed out to direct area residents.
An "Agent Only" open house will be held for a handpicked group of Realtors®.
GLOBAL EXPOSURE
Your property will be exposed internationally in over 66 countries including key international markets.
A full colour advertisement will be placed in the Globe and Mail.
Potential press in the NY Times, Dwell and Storeys.
See for yourself what all the hype is about
YOU CAN'T SELL ANYTHING
IF YOU CAN’T TELL ANYTHING
Marketing your home is more than an MLS listing, a for sale sign on a property or a printed flyer. Marketing your home is all about the story. Evoking emotion. Making the buyer fall in love before they walk in the door.
With buyers starting their home search online, the James In The City team have found that their marketing videos are 600% more effective than print and direct mail combined.
In an era of virtual marketing, take a look at a past lifestyle video for a featured property at 101 Erskine
Not intended to solicit properties currently listed for sale or individuals currently under contract with a Brokerage.
WHAT IS YOUR HOME WORTH?
Prior to deciding if you are ready to list your home for sale, you must first determine its value.
Many agents can visit your home and easily agree with a price that YOU suggest but that price could be far from market value and could result in a costly mistake.
Toronto is a price sensitive market and many sellers believe that if they price their home high initially they can always lower later. The truth is, if a home is priced too high it experiences little to no activity. Gradually the price will be reduced, but by then the listing will be stale and buyers will reject the property.
There are many factors that determine a home's value. Location, upgrades, appearance and market conditions can all affect price.